Welcome to steele HOUSE

We invite you to experience our world in the physical realm, in our first-ever retail flagship boutique, steele HOUSE.

Introducing, steele HOUSE. It is with great excitement that we welcome you through the doors of our new home, and into a new era for the brand as we celebrate our 10th anniversary. We are beyond proud to see our vision come to fruition, and to invite you to experience steele in the physical realm for the very first time. 

Located in our hometown of Melbourne, steele HOUSE is just a stone's throw away from the CBD, in the leafy suburb of Hawthorn.

Light-filled and homely, steele HOUSE is home to our collections and headquarters, but most importantly, a place to reconnect with you, our steele community.



Designing s t e e l e . HOUSE

Designed in conjunction with Kirstin Dahl-Feathers and Carlie Ng, the early 1900's heritage-listed house has been carefully considered to foster a sense of homeliness, and connection.

The interiors were curated and selected from some of our favourite Australian design houses including - Lucy Montgomery, House of Slim, Fomu, and Anna Charlesworth.  



"I am so thrilled to connect with our steele community in the physical realm for the very first time. We were not looking for a retail space, we were looking for an incredible opportunity and something magical to offer and connect with the steele woman, we found it, and we're so ready to share our world."

- Creative Director, Jessica Reid



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