Our Vision

To evoke brazen femininity that is all inclusive, effortless and charged with captivating individuality.

The Story

Our story begins in 2010. A manifestation of Jessica's dream wardrobe, fusing ultra feminine styling with sophistication, offering a wear anywhere attitude and a commitment to quality at accessible prices. Ten months of the year we release wear-now collections with small and captivating capsules released sporadically year-round. Inspiration is drawn from real women, real styling and a ground-level sense for effortless femininity. Our commitment to be all-inclusive drives everyday decisions.

Our Process

Our designs are created in our Melbourne studio in collaboration with our international partners.

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