FROM THE FOUNDER'S DESK
“I wanted to create clothing that made women feel like the best version of themselves, without ever feeling like they were trying too hard.”
Jessica Reid
Founded in melbourne, AUSTRALIA in 2010
s t e e l e . was born from a feeling—an ease, an effortlessness, and the kind of femininity that doesn’t need permission to take up space. What began as a personal pursuit of beautiful clothes soon grew into a brand worn and loved across the globe, known for our distinct prints, flattering fits, and that unmistakable sense of ease.
made together
Over time, what we create and how we create it have become deeply intertwined. In 2024, s t e e l e . joined hands with Creatnet Services, a co-design and manufacturing studio in India that’s been a quiet force behind our collections for over half a decade. What started as a partnership has evolved into shared ownership blurring the lines between design and production, idea and execution, Australia and India.
This collaboration brings heart, heritage, and hands together. It means each piece of s t e e l e . carries not just our creative vision, but also the craftsmanship of people we’ve worked with, grown with, and built with.